This annual report design uses a composited double-exposure image technique to showcase the duality of MarkWest's company: human and mechanical. The books concept, PROVEN, highlights an established and growing company that is confident about their position as a leader in the midstream services field. The image compositing was intended to add a layer of customization to the report.
The aesthetic of this visual identity system calls back to the post WWII era when Kenny Cotten's father returned from the war to serve great barbecue at a great price to the locals of Robbstown, Texas. The identity was meant to be DIY in application and easy for the client to apply across the board. The materials to be used in the collateral and packaging would be very industrial in nature: chipboard, newsprint, newspaper, kraft paper, etc. Even the Cotten's corresponsdence could be composed on a vintage typewriter for an authentic look and feel.
The Paper Trail is a website Domtar Paper created to educate consumers on their sustainability practices. The site allows a user to enter in their paper order and the site calculates the environmental impact that order had. It also features the social and economical impacts of that particular paper.
This design uses a desktop photography style, that was actually all created by compositing silhouetted objects in Adobe Photoshop. The concept was to give a vintage National Park look with objects that would feel like they are right out of a ranger station. The site would further feature vintage typography, but otherwise utilize a very modern full screen aesthetic where the tabletop would slide and shift depending what portion of the site you were on. Even the Google maps API, would be altered by using a folder map texture PNG to simulate an old folded pocket map.
Traditionally, Squires & Company designs a promotional holiday card and the challenge becomes how to avoid the clichés that you’ll typically find in many holiday pieces. Sometimes, the best tactic is just to embrace the cliché and mine it for all it’s worth. So, this year, we thought we would poke a little fun at the time honored “naughty or nice” list. Our card became the official 2013 naughty or nice list submission form and the task was to engage our clients, venders and friends to really examine their behavior in the past year. I had a blast thinking of all the types of tests that might be fun – everything from Rorschach blots to word quizzes. Ultimately, I just hoped our viewers would appreciate something that wasn’t so one-sided and got them to read and use their minds.
NHL.com allows the different franchises to develop their own skins each year and I was fortunate to help them develop the skin for the Dallas Stars 2011-2012 hockey season. I wanted to establish a jet black look that mirrored the team's away sweaters.
The year's theme was "Get Ready" so I developed a system of site backgrounds that would feature each of the marquis players both on and off of the ice. Each of the backgrounds utilized Trey Hill's superb portraits but composited them into small player vignettes featuring the players signature and sweater number.
Squires & Company had a legacy of creating amazing posters and materials for the Dallas Marathon (formerly the White Rock Marathon). In 2013, we were given the opportunity to compete against other creative agencies and illustrators for the job of creating the poster, medals, and t-shirt graphics for that year's marathon.
The design I submitted wasn't chosen (however another of our designs was selected), but I always liked this solution. My focus was to create a poster series I would be proud to have in my own home as a marathon finalist. I chose to apply a swiss minimal look to the poster. I also liked the idea that the posters could be gender specific. Because the location of the marathon is also a point of pride with the runners, I decided to drop a giant "D" to nod to the nickname for Dallas, Big "D."
Tim Long, a Miami based filmmaker, was developing a documentary for Miami PBS called A Century In The Sun: Henry Flagler and the Making of Modern Florida. He needed a designer that could help create the title and intertitle sequences that he could edit into the film.
The design is an homage to Florida in the late 1800s/early 1900s which was where the documentary would open. Halftone screen bitmaps were layered and colorized to create a textural look and feel. The gradient wash on top of the images gives it a bit more modern aesthetic. .
For the 2014 annual report, Concho Resources wished to let their investors know that the company was a safe harbor from fluctuating commodity prices and weak stock market. I chose to design the piece using the theme "Charting Our Course" and portrayed it by creating a nautical theme that used sailing language to highlight the company's strengths and how they were not only fit to navigate the rough market, but had identified efficiencies that would make them even more successful looking toward the future.
Every motion graphic company has a show reel or montage video that splices all of their work into a short form piece. This was a passion project for me as I've always wanted to produce a show reel. But, to edit a great show reel together, you need footage. Because motion was a new capability for Squires & Company, I had to create much of the footage in this show reel from scratch. Many of the sequences in the reel also feature Squires' print collateral recast as animated graphics. The music I selected and edited is by Bonobo and was licensed for use in the reel.
This website was designed for a startup recruiting tool for high-school athletes that would help them match with a college that met their social, educational, and economic requirements and find scholarship opportunities.
Texas Olive Ranch is one of the only olive oil manufacturers that actually grows their olives in Texas, rather than importing them from other states. That kind of authenticity requires a design that is equally authentic. These three designs show a diversity in approach–from iconically Texan to something that would look distinctive on a clean white tablecloth at a upscale restaurant.
This 2011 Annual Report for Concho Resources uses the theme "The Right Play" to describe the company's single area of operation, the Texas Permian Basin. The high school football metaphor also suited the Midland based company where high school football is a huge part of the local culture.
Risk® is one of Parker Brothers' beloved board games, but the gameplay can be complex to understand. This DVD instructional video was create to educate game players and featured a motion graphic introduction, custom menus and an instructional feature. The score, motion and sound design was all done by yours truly. Copy for the intro was written by Wayne Geyer with a great vocal by Brazos McDonald.
01. Montgomery Farms Gardens
02. XTO Energy 2008 Whistler Conference
03. Shiner Bock
05. IV7 "Falcon"
07. Pointer Real Estate
08. Cotten's Barbecue
09. Ridgemont Commercial Construction
10. Sgt. Argent
This packaging system was created for Shiner beer in 2002 as part of a family redesign of the entire line of Shiner's beers. The label introduced a newly redesigned Shiner logotype that is still widely used in their packaging today. The system included the label design, six pack, and twelve pack carrier. The original design as submitted for approval featured a full ram illustration, but later was revised per the client's direction to isolate just the ram's head behind the type.
XTO Energy hosted an annual investor conference in Whistler, BC, Canada each year. This video kicked off the conference presentation and was inspired by vintage travel postcards for national parks. The beautiful illustrations were rendered by Ernesto Pacheco and used for the various conference materials. I wanted to try to connect the illustrations into a short visual montage that would seamlessly recreate the beauty of the setting and get the audience excited for the conference's events.
Domtar's Blueline blog is a website dedicated to Domtar's line of fine papers. It features a project gallery of work printed on their flagship lines, Cougar and Lynx. Users can submit their work printed on the papers for a chance at recognition. The blog features paper related and industry related articles.
My company was hired to redesign and redevelop a pre-existing site, The Cougar Paper Community, which had similar features including the Blueline blog. We simplified the title to Blueline, created the visual identity and gave the site design a monochromatic aesthetic which nods to the method of proofing from which the name was derived. This fully responsive blog was designed and developed on the Bootstrap framework and is a great user experience on any platform or device.
Range Resources is a company driven by it's values, assets and team. This killed concept puts that idea into the visual language of F1 racing. I wanted the design to be luxurious and streamlined, just like an F1 racing car and the language to adapt racing terminology to suit the company's message.