Squires & Company had a legacy of creating amazing posters and materials for the Dallas Marathon (formerly the White Rock Marathon). In 2013, we were given the opportunity to compete against other creative agencies and illustrators for the job of creating the poster, medals, and t-shirt graphics for that year's marathon.
The design I submitted wasn't chosen (however another of our designs was selected), but I always liked this solution. My focus was to create a poster series I would be proud to have in my own home as a marathon finalist. I chose to apply a swiss minimal look to the poster. I also liked the idea that the posters could be gender specific. Because the location of the marathon is also a point of pride with the runners, I decided to drop a giant "D" to nod to the nickname for Dallas, Big "D."