Traditionally, Squires & Company designs a promotional holiday card and the challenge becomes how to avoid the clichés that you’ll typically find in many holiday pieces. Sometimes, the best tactic is just to embrace the cliché and mine it for all it’s worth. So, this year, we thought we would poke a little fun at the time honored “naughty or nice” list. Our card became the official 2013 naughty or nice list submission form and the task was to engage our clients, venders and friends to really examine their behavior in the past year. I had a blast thinking of all the types of tests that might be fun – everything from Rorschach blots to word quizzes. Ultimately, I just hoped our viewers would appreciate something that wasn’t so one-sided and got them to read and use their minds.