Domtar's Blueline blog is a website dedicated to Domtar's line of fine papers. It features a project gallery of work printed on their flagship lines, Cougar and Lynx. Users can submit their work printed on the papers for a chance at recognition. The blog features paper related and industry related articles.
My company was hired to redesign and redevelop a pre-existing site, The Cougar Paper Community, which had similar features including the Blueline blog. We simplified the title to Blueline, created the visual identity and gave the site design a monochromatic aesthetic which nods to the method of proofing from which the name was derived. This fully responsive blog was designed and developed on the Bootstrap framework and is a great user experience on any platform or device.